Steven Matt - Digital Marketing 101 (Download)

Your website exists, but are customers finding it? In today’s digital-first economy, having an online presence isn’t enough—you need visibility. Most businesses struggle with low search rankings, inconsistent traffic, and content that fails to convert. Digital marketing bridges this gap, combining SEO, content strategy, social media, and email to create a systematic approach for attracting and retaining customers. Whether you’re launching a startup or managing an established brand, mastering these fundamentals is essential for sustainable growth.

Course Overview

Digital Marketing 101 is taught by Steven Matt, a veteran digital marketer who has guided over 80,000 small business owners since 2014 through in-person sessions in Manhattan. As a former Vice President of Digital Marketing at JPMorgan Chase and business owner since 1995, Steven brings both corporate-level expertise and entrepreneurial practicality. His teaching experience spans Baruch University, General Assembly, and New York City Business Solutions, making complex concepts accessible to beginners.

What You’ll Learn

Build Your Digital Foundation

Understand the Hub & Spoke Model for organizing your digital presence and apply the Conversion Probability Matrix to identify which marketing efforts deliver the best returns. Learn to properly evaluate your website’s current performance and identify improvement opportunities.

Master Search Engine Optimization

Discover how search ranking factors work and why people search the way they do. Learn practical keyword identification techniques, optimize your website structure, fix broken links that hurt rankings, improve page load speed, create effective sitemaps, and build quality backlinks that boost your authority.

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Create Content That Converts

Learn how to write content your customers actually want to read, not just what you want to say. Master repurposing techniques that maximize the value of every piece you create, turning one article into multiple social posts, emails, and marketing materials.

Leverage Social Media and Directories

Develop Facebook strategies that encourage sharing and engagement. Increase your business’s discoverability through strategic directory listings that improve local SEO and drive qualified traffic.

Enhance Customer Experience

Improve point-of-sale processes and overall shopping experiences that keep customers returning. Understand the connection between digital marketing touchpoints and customer retention.

Who Should Enroll

This beginner-friendly course suits business owners seeking growth, working professionals wanting to add digital marketing skills, and entrepreneurs handling their own marketing. No prior experience required—just a desire to understand how digital channels work together to drive measurable results.