Mike Connor – Building a Digital Business Strategy (Download)
Why Digital Strategy Matters for Business Leaders
Digital disruption has shifted from possibility to reality. Companies that fail to develop coherent digital strategies risk being outpaced by competitors who leverage technology to transform products, customer experiences, and operations. For executives and senior managers, the challenge isn’t just adopting new tools—it’s creating an integrated vision that aligns your entire organization toward digital leadership.
Course Overview
Building a Digital Business Strategy is taught by Mike Connor, who brings Silicon Valley experience from companies like Apple and Adobe. This course equips leaders to develop company-wide digital strategies that go beyond marketing tactics to encompass products, operations, and organizational capabilities.
What You’ll Learn
The curriculum guides you through four foundational pillars:
Strategic Building Blocks
Understand the business and technical drivers reshaping your industry. Learn to differentiate between digital disruption (what happens when you don’t act) and digital leadership (what’s possible when you do). Explore how to identify and collaborate with visionary customers, build digital ecosystems, and facilitate transformational discovery within your organization.
Digital Core
Develop integrated strategies across three critical areas: digital products that meet evolving customer needs, customer journey mapping and marketing approaches that leverage digital channels, and operational systems that enable efficiency and scalability. Each component includes practical frameworks for implementation.
Digital Leadership Competencies
Build the capabilities required for sustained digital advantage. This includes cultivating customer insight through continuous feedback loops, developing technology insight to evaluate emerging tools, leveraging data and analytics for decision-making, fostering continual innovation processes, and establishing a digital culture that supports transformation.
You may also be interested in these courses:
- Chris Croft – Leadership: Practical Leadership Skills (Download)
- The Project Management Course: Beginner to PROject Manager (Download)
Digital Transformation Phases
Receive an overview of the key phases required to move from strategy to execution, helping you understand what transformation looks like in practice.
Learning Format
The course includes 19 lectures complemented by discussion guides and workbooks designed to help you organize teams and execute quickly. Quizzes reinforce concepts throughout each section, ensuring you can communicate these frameworks confidently to stakeholders.
Who Should Enroll
This program is specifically designed for senior managers and executives leading or participating in digital strategy development. It’s ideal for C-suite leaders, strategy directors, and transformation team members responsible for charting their organization’s digital future. Note that this focuses on enterprise-wide digital business strategy, not narrowly on digital marketing tactics.
