Andrew St.Pierre White – CREATIVE VIDEO EDITING – loved by broadcast filmmakers (Download)
You’ve captured great footage, but your videos aren’t getting the engagement you hoped for. The problem isn’t your camera skills—it’s the editing. In today’s content-saturated landscape, technical competence alone won’t make your videos stand out. The difference between forgettable content and videos that captivate audiences lies in creative editing techniques that professionals have refined over decades in broadcast television.
This principle drives everything: great footage with average editing yields average results, but average footage with great editing produces great results.
About the Course and Instructor
Andrew St.Pierre White brings 37 years of broadcast television experience to this creative editing masterclass. An international award-winning editor with accolades from Cannes Film Festival (Gold Award for Editing), New York TV (Silver Award Editing), and South Africa’s Louries TV Awards (Grand Prix Editing), Andrew has edited countless TV commercials, nine documentary series, corporate videos, and television dramas broadcast across six continents.
This course focuses exclusively on creative editing techniques—not software tutorials. Andrew teaches what to do with your editing software, not how to use it.
What You’ll Master
Audience Engagement Strategies
Learn to capture viewers within the first 20 seconds and maintain their attention throughout. Discover how preparation and organization free you to be creative, and understand why neglecting the editing process is the most common mistake young filmmakers make.
Music Mastery
Music can elevate or destroy your video. The course covers music selection techniques, back timing for dramatic effect, letting audio govern storytelling, and music montage editing—easy to execute but difficult to master. You’ll see real examples from commercials and learn how to combine music with sound effects for maximum impact.
Story Structure and Editing Techniques
Explore various editing structure approaches, the four-second rule for pacing, seamless transitions, and combining footage from multiple cameras. Understand when to show versus tell, how to work with still images, and guidelines for setting proper pace within your videos.
You may also be interested in these courses:
- Beginner Nikon Digital SLR (DSLR) Photography (Download)
- Phil Ebiner – Canon Camera Course: Getting Started with Canon Photography (Download)
Sound Design Fundamentals
The audio track is crucial to professional editing. Master the integration of music, sound effects, and narration to enhance storytelling. Learn the power of wild sound and how sound effects can transform ordinary footage into compelling content.
Working with Directors
Build long-lasting professional partnerships by understanding director collaboration and earning their trust through creative excellence.
Course Structure
The curriculum includes live editing demonstrations where Andrew works through real projects, showing his decision-making process in real-time. These sessions reveal how professionals choose and place music, tell stories through sound, and apply creative techniques under actual production conditions.
Who Should Enroll
This course suits filmmakers ready to move beyond technical proficiency, wedding and music video editors seeking broadcast-level creativity, YouTube creators whose videos aren’t gaining traction, professional editors with solid technical skills but limited creative flair, and photographers transitioning to video who find editing challenging.
Important prerequisite: You must already understand your editing software basics. This isn’t a software tutorial—it’s creative training from a broadcast professional who teaches the artistry behind compelling video editing.
