Josh Linkner – Disciplined Dreaming: Lead Breakthrough Creativity at Work (Download)
Want to be more creative at work but don’t know where to start? Many leaders and professionals recognize that innovation drives competitive advantage, yet they struggle with how to systematically unlock creative potential—both in themselves and their teams. Without a structured framework, creativity feels unpredictable, making it difficult to solve complex challenges or capitalize on emerging opportunities consistently.
Why Structured Creativity Matters Today
In an intensely competitive business landscape, sustainable success depends on building and harnessing a culture of innovation. Creativity isn’t just for artists—it’s the most powerful force for fueling growth, developing competitive advantage, and driving both personal and professional advancement. The challenge is that most people need a repeatable system, not just random bursts of inspiration.
About the Course and Instructor
Josh Linkner, a five-time tech entrepreneur and New York Times bestselling author, developed the Disciplined Dreaming system to provide exactly that framework. His method has been translated into 13 languages and is recognized globally as a leading approach to breakthrough creativity.
This interactive workshop guides you through a proven five-step process for unlocking creative potential to solve problems, seize opportunities, and achieve measurable business results. The system is flexible enough to enable transformational thinking while structured enough to work for all experience levels and organizational roles.
What You’ll Learn
The course builds your capacity for expanding creative thinking in a way that fuels competitive advantage and drives tangible outcomes. You’ll learn to launch your leadership as a forward-thinking, entrepreneurial, creative professional while understanding how creativity impacts employee engagement, empowerment, and retention.
Throughout the training, you’ll practice the Disciplined Dreaming process by developing creative solutions to an actual current challenge you’re facing. You’ll identify and overcome common creativity myths and blockers that prevent innovation, plus master unorthodox yet powerful brainstorming techniques that make the process engaging and productive.
The Five-Step Framework
Step 1: ASK begins by properly defining your creativity challenge through the Creativity Brief tool, helping you avoid the “Pike Syndrome” trap of limiting beliefs that constrain thinking before you start.
Step 2: PREPARE focuses on creating the right conditions for creative work—warming up your mind, optimizing your environment, and recognizing creativity killers that sabotage the process.
Step 3: DISCOVER teaches you to recognize inflection points and patterns while leveraging borrowed ideas from other industries and contexts to spark innovation.
Step 4: IGNITE provides specific ideation techniques including the Bad Idea Technique, SCAMPER, Judo Flip, Role Storming, and Invent Your Enemy—each offering unique approaches to generating breakthrough solutions.
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Step 5: LAUNCH covers selecting your best ideas, testing concepts, and building actionable implementation plans that turn creative thinking into real results.
Who Should Take This Course
This training serves business leaders and aspiring leaders looking to drive meaningful change, professionals wanting to dramatically improve their innovation capacity, and anyone interested in taking responsible risks to create growth for themselves and their organization.
It’s particularly valuable for individuals and teams energized to innovate but struggling with where to begin, and those seeking deeper connections with clients, customers, or target audiences through creative problem-solving.
The systematic approach works whether you’re tackling significant organizational challenges or smaller-scale opportunities, providing a reliable framework you can deploy repeatedly.
